There are several companies already using blogs to promote their businesses. Here is a definition from About.com of how businessces can use blogs.
Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise. Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers (http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm).
One company that is leading in blog communication is General Motors. In fact, it is reported that GM retracted $10M in advertising from the Los Angles Times and started to use blogs for advertising. The blogs GM uses are also helpful in establishing communication with customers. The company can now hear suggestions and complaints about their cars (http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm). Business communication is growing rapidly and blogs can help those businesses succeed.
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